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J. C. Penney Company Inc. or known under the short name JCPenney (even shorter – JCP) – a network of low-cost stores, which is managed in Piano (Piano), Texas. The company has 107 stores in all 50 States of the United States of America and Puerto Rico. Also the company is engaged in sale in the catalog and has several discount stores (discount outlets). In addition to the sale of traditional goods, JCPenney (Gesipenny) leases the territory of its stores for Sephora, Seattle’s Best Coffee, jewelry stores, optics centers, photo salons and haircuts, etc. Profit in 2012 – 12.985 billion U.S. dollars.

Most JCPenney stores are located in suburban shopping centers (suburban shopping malls). Until 1966, most of these shops were located in residential and walking parts of the cities, among small shops. In the second half of the 20th century shopping centers (shopping malls) became popular. Not so long ago, the network of stores JCPenney, following the flow of customers, moved to shopping centers, but along with this the company began to open and separately located stores in the neighborhood with rival stores. Of course, these stores are in crowded places.