The app, available for mobile devices based on iPhone and Android, allows customers to order and pay for meals in advance using credit cards or Taco Bell cards before heading to the restaurant. As soon as they arrive at it, the app reminds them to “check in” to have the service staff start preparing their order. And finally, the last step-you just need to pick up the ordered dishes in a separate queue, leaving your car or staying in it.
To promote the new app, the fast food giant has even temporarily blocked their social media accounts to let their subscribers know that the new path to Taco Bell is now their mobile app. For the Taco Bell restaurant chain, this innovation is only part of a broader program of technical modernization. To date, the company has already improved its system of payment terminals and intends to update the technical equipment in the office premises.
Taco Bell is not the only company that views mobile technology as a key method of attracting modern customers. For example, fast food brands such as Wendy’s and Chipotle Mexican Grill are also in the process of developing mobile apps. Other companies, such as Panera Bread and McDonald’s, use the Apple Pay app to offer their customers a new form of order payment.